Train your mind like an NBA champion

On-demand mental coaching for high-performing NBA stars and CEOs.
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Mental guidance for top business minds and professional athletes.
I spent the first two decades of my career as a mental skills coach for professional athletes, including NBA teams and All-Stars. After speaking at a Sequoia Capital event in 2023, I transitioned to coaching CEOs.

Across NBA stars and CEOs, the most powerful moments of transformation are when you are stuck. During these moments you can make profound improvements.

This is why I created Capitola on demand coaching. Where CEOs and NBA stars can call me in their greatest moments of need.

The Capitola Way

Obtain mental clarity by overcoming roadblocks as they happen.

Hit roadblocks

As you build your business you will inevitably hit roadblocks. You are now no longer on your own.

Overcome them

Call or text me right when you hit them. I will be there to hop on the phone and work through things.

Increase awareness

After a few cycles of on demand coaching you will find yourself operating on a new mental plane. Free to innovate and move faster with more confidence.

Proud to have coached

Over my 20+ years as a Mental Guide I've had the privilege of coaching some of the best in the industry.

2

NCAA championship
basketball teams

3

Top 25 venture funds

2

NBA champions

50+

Growth-stage CEOs

3

NBA teams

7

First round draft picks

10+

NBA All-Stars

Trusted by high-performing leaders across industries

Some of our past clients that have adopted our principles

“Graham taught me to breathe under pressure and perform in the present."

Jalen Brown, 3x NBA All-Star Boston Celtics

"Graham has worked with our team from C-Level Executives all the way through to the front lines of our teams that work from over 10 locations around the world. He’s worked with individuals, focus groups, teams and company-wide workshops that have had a really positive impact on our team. Many of our team have commented on how they are utilizing Graham’s work in their personal lives, outside of their work at the company and that’s a true testament to his ability to connect."

Rob Castaneda, Founder & CEO Service Rocket

"I’m grateful for Graham teaching me his language of mental skills so I have a way to connect and empower all the sailors I lead."

Admiral Jim Aiken, US Navy

"Graham is the best, I been working with him since I was a kid and I’m grateful for how present he is when he coaches me - it’s a real difference maker under immense pressure."

Aaron Gordon, 2023 NBA Champion Denver Nuggets

"In just a few weeks Graham had be re-engaged and re-excited about the company I had been grinding on for six years. He treats mental training like physical training at the pro level. He forces you into disciplined daily habits and when your mind spins out he’s right there for you to help you get back on track."

Nick Narodny, Founder & CEO Aalto